Social digital media provides great tools for marketers to increase customer retention. Digital content needs to be engaging and relevant, and digital platforms are increasingly providing that kind of environment. Furthermore, customers are expecting interactive and personalized experience, and experience that will stretch beyond the initial purchase transaction. Digital platforms allow you to solicit feedback in a subtle way, as well as respond to the comments and reviews of your products and services. There are also convenient ways in which you can advertise your successful transactions to the broader world.
- If you make sure your customers are happy they are more likely to become loyal customers and to recommend you to their friends and family.
- Communication with online customers is just as important as communication with in-person customers.
- Interacting with customers on social media platforms is well worth the time and effort.
“For some strange reason, businesses tend to believe that interacting with customers online is fundamentally different than meeting in a physical setting.”