How to Run Contests That Encourage User-Generated Content

Running contests is an effective way to promote UGC, or user-generated content, and drive more people to buy your product. Not only do the winners of these contests feel more loyalty to your brand, but also others who participate in and are aware of your contests. There are several ways to run a successful contest. One way is to choose a good platform to announce it on, particularly one that has a large following. It’s also important to choose a prize that will be relevant to your audience. Once you’ve created the contest, you can promote it through methods like using hashtags and asking influencers to share it on their platforms. Once you’ve chosen the winner, publicly announcing who they are helps legitimize the contest and encourage others to participate in any future contests that you create.

Key Takeaways:

Contests build brand awareness, keep your audience engaged, and build hype when you are launching a new product.
A true contest requires skill from the participants; the winner is not chosen at random.
A contest encourages your audience to engage with you and create user-generated content.

“Your current promotions may be effective for now, but you need to mix things up.”