One of the smartest things you can do as a marketer is to simply come up with a plan and stick to it. Having great content is extremely important to generate leads, just as great writing ability is very important. The best ways to get eyes on your content is to release high quality content and ask high ranking sites if you can link your content to their site. You’ll need to build a content team and possibly implement some automation in order to solely focus on your content and creating unique and interesting things for people to consume.
- In 2018, Jotform’s CEO challenged his marketers to create 100,000 words’ worth of content (including blog posts, articles and more) in just a month.
- The Jotform team quickly discovered that their old Google spreadsheet-based editorial workflow was grossly inadequate, and replaced it with Asana.
- Style guides are a crucial tool for content producers, and should touch on grammar, jargon and any other relevant subject.
“If we could build a content engine that produces a high volume of quality content, then we could learn what works well and double down on creating great content. But in order to sustain success in content, we needed to have the pieces in place.”