Unlike some competitors, Twitter offers two different forms of video ad campaigns: in-stream ad campaigns and promotional ad campaigns. In-stream ads on the Twitter platform consist of ads that are played before media that the user has decided to watch on their own. Promotional ad campaigns, on the other hand, consist of a video promoting your brand with a Tweet that you selectively choose for that specific ad campaign. It has been shown that promotional campaigns tend to result in the highest reach.
- On Twitter one can find two types of video ad campaigns. The first is in-stream video views and the second is promoted video views.
- When one specifies his video to be in-stream video ad, Twitter will match the video with brands and partners on the platform and play it before their videos play.
- Although 88 percent of Twitter users expect the video ads on Twitter to be fifteen seconds or lesser, the optimal time for them is six seconds.
“In this article, you’ll discover how to set up a video ad campaign on Twitter.”