When it comes to making profit from PPC campaigns there are some particular way in general for you to go about doing this. In more detail to this aspect in general there has been a steady overall increase in the shopping ad spend in general over the last two years. In more detail with the bulk of this spending being during the holiday season.
Key Takeaways:
- There has been a steady overall increase in shopping ad spend over the past two years
- The cost per click is a result of an auction. The number of advertising slots in Google is limited
- As a result, the CPC grows until advertisers realize they are paying too much.
“As a result, the CPC grows until advertisers realize they are paying too much.”
