Consumers are regularly going online as part of their information search process. Often times the first place they go searching for information is through search engines in hopes of finding the firm’s website. This article explains the process of firms submitting their website to Google and how it can be of value to firms in hopes of communicating with their target consumers.
Key Takeaways:
- Google, in its own words, uses a huge set of computers to crawl billions of pages on the web. This crawler, called the Googlebot, essentially begins with a list of web page URLs generated from previous crawls and then augments those pages with sitemap data provided within Google Search Console.
- During the crawling process, the Googlebot looks for new sites, updates to existing pages, and any broken links.
- If new pages are within your sitemap, Google will discover them and crawl the content and then potentially list the page within search results based on its evaluation of 200+ criteria.
“If new pages are within your sitemap, Google will discover them and crawl the content and then potentially list the page within search results based on its evaluation of 200+ criteria.”
