Digital marketing doesn’t occur in an online bubble, but is often connected to real world activities. Fortunately, Google Ads enables you to link offline interactions to your online ad campaigns. One way is to import offline conversion data. If you use Salesforce, it provides direct integration into Google Ads. Another method is phone call tracking, which you can do by setting up call extensions within Google Ads. A third possibility is to track in-store visits. Google enables this by utilizing location data from mobile phones. If you aren’t currently tracking offline conversions, you should look to do so within Google Ads.
- Salesforce allows you to have a direct integration into Google Ads that allows you to import data based on milestones in your platform.
- To save time, instead of doing manual uploads, you can schedule regular data uploads from a Google Sheets document, HTTPS, or SFTP.
- If phone calls are a major part of your business, you can implement some form of phone tracking to attribute those leads.
“Even if you work strictly as a digital marketer, you know that marketing doesn’t take place solely in an online bubble”