Some may not realize that social media posts count as content. They may be brief and more spontaneous but they still play a critical role in engaging your audience. They should provide value and grab attention. They should be planned out strategically and can even have teasers to build anticipation for customers. Be responsive with your social media. You will notice all major brands respond to their customers whether it be serious or with meme culture.
- Social media posts are still content although they may be brief. Their goal is to get attention and deliver value.
- Get perspective with the social media posts from another person. Having another set of eyes helps keep goals clear while making sure you didn’t miss something important.
- You want to know your audience and build two way communication with them. If it fits your brand you can even do teaser posts so people are subconsciously waiting for more content.
“On Twitter, where you’re expected to post more frequently, you can use tools like Hootsuite or Tweetdeck to schedule tweets for the future. Scheduling your posts in advance also ensures no social network is neglected or forgotten; furthermore, a set schedule will help.”