A negative online review on a site like Yelp might seem like a terrible thing for your business, but it can have a silver lining. If you assume that the negative review has some validity, you should consider it to be constructive feedback. If you learn from negative reactions to your business, you’ll find that your company will only improve.
You will see fake negative reviews of your company every once in awhile, but we’re not talking about those. Look at the genuine reviews and try to identify patterns. Are the complaints all about the same things? If people are criticizing the same aspect of your business, it probably needs attention. Once you make the necessary changes, you can inform the critics and thank them for pointing out the flaws in your business. Bad reviews can also actually be good for your online reputation. As long as there are only a few, and they’re mixed in among a large number of glowing reviews, the bad ones lend a certain authenticity to the commentary. Finally, bad reviews offer an opportunity for real dialog. A serious critique of your business allows you to engage in a respectful discussion as you try to address your customers’ concerns. Bad reviews don’t always have to be a bad thing – it all depends on how you handle them!
Read the full article here: 3 Ways Negative Reviews Can Be a Positive for Your Business