Marketer's Braintrust

  • Home
  • Features
  • Quick Reads
  • Done For You Service
  • About Us
  • LinkedIn
  • Twitter
  • Facebook
  • YouTube
You are here: Home / Features / How To Upload Custom Audiences

How To Upload Custom Audiences

Last updated: August 12, 2014 By Andrea Warner

Selling to people you already have a relationship with is the easiest sale you can make.

If you are advertising on Facebook, uploading your Custom Audiences is the very first step to take.

The interface has changed a lot, so I thought it would be helpful to have an updated guide for how to upload your Custom Audiences so that you may advertise to them. 

 Step 1: Prepare Spreadsheet(s)

Prepare a spreadsheet with JUST email addresses. You’ll need a separate spreadsheet for phone numbers and/or Facebook User IDs. Files need to be in .csv or .txt format with one record per row.

  • Emails must be plain text. Ex: name@example.com
  • Phone numbers must include a country code and be numeric characters only. Ex: 16505551234
  • Facebook user IDs must be numeric characters only. Ex: 9876543

Step 2: Go to Facebook Ads Manager

1. Go to www.facebook.com/ads/manage
2. Click on “Audiences”
3. Click on “Create Audience”

media_1397234638973.png

Step 3: Select File Type

Select “Data File Custom Audience”

**If you use MailChimp, you can upload directly from there.

media_1397234803895.png

 

Step 4: Name & Describe Your Audience

1. Name the Custom Audience.
2. Describe the Custom Audience.
3. Select the upload type: Either emails, phone numbers OR User IDs.

media_1397234934136.png

Step 5: Choose A File, Click Create

1. Choose a file to upload.
2. Read & agree to the Facebook Custom Audiences Terms.
3. Click “Create Audience”.

media_1397235309572.png

Once your Custom Audience is uploaded, give it up to 24 hours to populate. 

Facebook will NOT find a match for all of the people on your list. The match percentage will vary greatly depending on your niche, as well as how you obtained the email addresses & phone numbers. A rough range to expect is between 20-75%, but your mileage will definitely vary.

Have more Facebook Ads questions? I’d love to hear them. andrea (at) marketersbraintrust.com

 

 

Related posts:

Taking A Ride On The Facebook Carousel Adwords Shopping Campaigns: Auditing Your Campaigns The Hidden Profit in your NON-Converting Traffic Facebook Ads: Retargeting Visitors That Haven’t Bought, YET

Filed Under: Features



 
Send us a Message via Facebook

Instant Classics:

Why Google shutting down Map Maker should terrify SMBs

Why Google shutting down Map Maker should terrify SMBs

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why)

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Psychographic Targeting Not-So-Hot House: Where to Turn When Missing the Mark – Aimclear® Blog

Psychographic Targeting Not-So-Hot House: Where to Turn When Missing the Mark – Aimclear® Blog

7 Ways to Get Your Local SEO Clients to Embrace Content | SEJ

7 Ways to Get Your Local SEO Clients to Embrace Content | SEJ

Recent Comments

  • jo on My new Core PPC training starts tomorrow – here’s how to get it free
  • Nigel on My new Core PPC training starts tomorrow – here’s how to get it free
  • Gaurav Heera on 4 tips to maximize content marketing performance
  • Kurt on Updating my “Core PPC” training – who wants it?
Copyright © 2023 SEO Brain, LLC · 5348 Vegas Dr. Las Vegas, Nevada 89108 · +1 904-567-6289 · support@marketersbraintrust.com