The URL, archive.org, was used in 2001 by a non-profit called the Internet archive to launch a website whose goal was to make archive copies of the Internet. The machine was called the Wayback Machine. The Internet archive wanted to build a digital library that would record the history of the internet that is similar to the way that newspaper copies are preserved in perpetuity for future generations. Due to the fact that the internet is constantly changing rapidly, the wayback machine crawlers scout the Internet regularly to cache and archive pages. They do this in order to reflect the changes on the Internet. The goal of this archiving activity was to make it possible for future generations of researchers and historians to be able to record what happened in the past in the Internet. It has been noted that marketers and SEO experts can also make use of this data to further their aims. The author states that whenever he wants to examine the steep changes in traffic in a website, the first place he looks for are the archived copies of the website in order to understand why the changes in traffic for that website occurred. This access to the changelog of a site is very useful to people who study the internet.
- The wayback machine was a new tool that was launched on the Internet by the Internet Archive in order to study older websites.
- The same way that the paper copies of newspapers can be saved in perpetuity, the Internet Archive wanted to build a history of the Internet.
- The rate at which the crawlers for the Wayback Machine visits pages and caches them for future reference is frequent because the internet is constantly changing.
“Their goal was to make this content available for future generations of researchers, historians, and scholars. But this data is just as valuable to marketers and SEO professionals.”