Pay per content marketing uses the branded content strategy to provide fun and interesting content for users. Branded content uses well placed words to gain interest. Marketers bid on key words either related to the topic that the advertisement will be in between. They might also bid on words related to celebrities or other well known people. They might also advertise based on a particular problem the advertised product could solve. This type of marketing is gaining in popularity.
- PQMedia data supports the concept that branded content has blown up online in both the business to consumer and the business to business sectors.
- Branded content is simply another way to say advertorial, or print, and televised informational content.
- As branded content becomes a bigger online quantity its path of delivery is starting to track in a way that follows the methodology of soap operas in years past.
“One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative branded content.”