With your header, you want to be able to capture their attention with what is on that header. It should tell a story of what they will be able to find in that article. In that text they are going to scan for key words. They are looking for something specific. With a book, they are going to read the cover and table of contents to see what it contains and it works the same way with the header. When people look for information they tend to scan to see if something is worth their time. Key words and headers are important to have in articles.
- Header tags serve as a critical tool for your SEO campaigns. Using header tags is an important aspect of your optimization as they give the reader a brief synopsis of the article.
- Using header tags can break up the text so it isn’t such a chore to read your content. Keywords are also important for easier results steering people right to your article.
- Check your spelling and grammar and do the research, not only on header tags but you may even find that touching up on your writing skills can bring you tremendous success.
“Your header tags provide structure and context for your article. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below.”