An easy, small change you can make to improve your website’s SEO is using heading tags. These are HTML tags that create various sizes and ranks of headers throughout your posts. Most blogs have visual editors you can use to create headings without using HTML. Although headings are not as important as back links or domain authority when determining your page ranking, they do make it more easy for search engines to parse and rank your content. Headings mark the relative importance of content, meaning that they are valued by search engines more than regular text. There are proven results showing that improving your headers and header tags can improve your search rankings. Headers also make your site more user friendly, which can increase site traffic and how long visitors stay on your page, further improving SEO. For example, it can make your posts easy to skim; headers do this by breaking up large blocks of text. Follow header best practices, such as limiting H1 tags to one per page and using natural key words, as well as tagging liberally. They come highly recommended for improving SEO.
- A heading tag is actually an HTML tag, designed to show headers located on a specific website.
- Tags are encoded in such a way as to allow a search engine to know how content on a site should display.
- Word processors, like Google Docs, often have a heading option on the tool bar, easily accessed by the user.
“I use heading tags in everything that I publish, including this post that you’re reading right now.”