Traditionally speaking, consumers would look for businesses through printed directories such as the Yellow Pages. Since physical directories like these are becoming obsolete, companies need to ensure that their presence is prominent among various online directories. Online directories are highly useful due to their ability to index companies by location, category, and other filters, allowing your business to appeal to a targeted audience. Consumers are also more likely to trust business listings that are displayed by a reliable directory.
- Phone books are obsolete and now most people use Google to find information about businesses.
- Online directories have several advantages such as targeted relevance and
- Many online directories are free so they are very cost effective.
“By having your business listed in a directory, you’re increasing your site’s visibility, which increases the chances of sales, too.”