How to use social media for small business growth | Yelp for Business

There are a few different ways that you can use social media to help your small business grow. The easiest way is to simply set some social media marketing goals, get a budget and do everything in your power to achieve those goals. Picking the right social media platform for your business is important as well. LinkedIn is great for business minded professionals and is beneficial for business to business brands. Finally, make sure to track your performance using analytics such as engagement rate and conversion rate.

Key Takeaways:

• Make sure that you are setting goals for your social media marketing campaign and be very specific about the timeframe you want to achieve those goals in.
• Make sure to pick out the right social media platform. LinkedIn is mostly business minded professionals and works well for B2B brands.
• Track your performance over time by using analytics such as click through rate, engagement rate and conversion rate.

“Getting the word out about your small business can feel like trying to stand out in a crowded arena.”

Read more: https://business.yelp.com/grow/social-media-small-business/