If you are a new and small business, one of the most important things you can do is to get out there on a social media platform and advertise there. Word of mouth is at its extreme when you are on social media advertising, so make sure it’s good. People will also share and recommend your product if it is good. Over 3 billion people are on social media, so get on there and advertise for free.
- It is often said that the best marketing for a business is positive word of mouth and social media is this but magnified through the internet.
- The evidence is clear through social media analysis groups like HubSpot which demonstrate the overwhelming adoption and utilization of social media by consumers.
- When diving into social media for one’s business it can help to understand some basic metrics like reach versus impressions, and engagement versus reactions.
“Getting likes and follower growth is great, but the real golden goose of social media is shareability.”