Incorporating social proof in your social media marketing could improve your social media credibility. Social proof is a term that describes how potential customers will mimic the reactions of others because of their inherent need to conform. This means that reviews are very important for more than one reason. Spotlight them on your pages. Also, try to get users to all use a hashtag associated with your brand. This could cause people to flock to your brand because of fear of missing out.
- Social proof is based on the inherent need to conform by people and this makes people want to mimic the behavior of those they admire.
- Many people automatically assume that the people that they respect like celebrities know more than they do about a product or service.
- Social proof can serve as a powerful emotional trigger that can influence the reaction of your customers in significant ways and determine their response to your products.
“Social proof affects us in more ways than are immediately apparent. A testimonial from an expert you admire or trust on the landing page of a product is social proof. Similarly, chancing upon the logo of an industry giant on a tool or service that you may be exploring is also social proof.”