There are quite a few different ways that you can use chatbots in tandem with a pay per click campaign. A simple way is to answer frequently asked questions by a user instead of directing them to a dedicated FAQ page. You also can direct users to a specific landing page, product page or towards resources that can be useful to the user. Finally, chatbots help you learn more about your target audience and that can help you improve your business over time.
- Chatbots can be used to answer frequently asked questions by humans immediately rather than having them find their way to an FAQ section.
- Chatbots also allow you to create a connection with your users as they would rather talk to a bot than not talk to anyone at all.
- Chatbots can be used to direct users to specific landing pages, product pages or resources that could be useful for users.
“Chatbots are a type of artificial intelligence (AI) created to answer customer questions. They’re capable of answering basic or common questions, sending people to pages answering their questions, looking up orders, and more.”
Read more: https://neilpatel.com/blog/chatbots-ppc/