Ideally, you’re already conducting market research and thinking about your audience before you start writing a piece of content. But in case you’re not, or you need to refresh your memory, here are a few questions you should be asking when you’re brainstorming blog content ideas: Who searches for information on this topic? What are their ages, job roles, and demographic traits? What emotions do you want to evoke? What are their goals? What do you want viewers to do with your blog posts once they read it?
Key Takeaways:
- Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded.
- Ideally, you’re already conducting market research and thinking about your audience before you start writing a piece of content.
- Once you know who you’re writing for, figure out what questions they need answers to. To start, think about providing solutions to challenges your audience is facing.
“Once you know who you’re writing for, figure out what questions they need answers to. To start, think about providing solutions to challenges your audience is facing.”
https://blog.hubspot.com/marketing/validate-blog-post-topics
