Neil Patel graces us with advice on email newsletter perfection that changes the minds of those who read. Giving a reason to opt in is tactic one. Being able to have something that itself draws people in is you that brings them in. Sticking to your goal is reason 2. Making sure they know that its going in a direction is important for it to “have the legs”. Crafting a enticing subject line is reason 3. That way we have sort of an organic interaction already apart of whats going on.
- To ensure site landers elect to opt in for the site’s newsletter, offer an incentive, like a discount or coupon code.
- A compelling email subject line is important, as more than 50% of email-recipients will decide a notification is spam based on the subject line.
- Whatever your subscriber signed on for, be it a weekly update on specials, or a monthly letter, detailing news in your field, make sure you deliver, as it will affect your brand’s reputation
“The goal of this newsletter is clearly to increase clicks to improve their engagement rates. Rather than just writing a lengthy article about the pros and cons of single vs. double opt-in landing pages, they give their subscribers an option.”