There are four different marketing objectives that can be grouped into a funnel module, and these objectives include: awareness, consideration, conversion, and retargeting. The first step includes creating highly engaging content that has the ability to produce quality leads. The consideration part of the funnel entails the education process in which you can help the customer learn why they can benefit from choosing your brand. Conversion is the process in which the consumer purchases your product or services, and retargeting is for those who opted out of finalizing the sale.
- Visual aspects of an ad may cause someone to stop scrolling, but the storytelling is what truly leaves a lasting impression.
- According to Ken, it can take up to 14 total touchpoints before you get an actual lead or sale.
- Good storytelling includes engaging content that helps connect the dots for consumers.
“This hobby blossomed into a job in radio and production. Ken crafted jingles, sweepers, and promo IDs, but found that storytelling—especially when it came to advertising—was his niche and passion. He had a unique talent for selling an idea through the short-form media of radio ads. His work generated millions of dollars for his company over the span of his 27-year career in radio.”