LinkedIn is a great tool, especially for professional networking. Another great use for LinkedIn is using it to promote your business in order to gain new employees or customers. Part of generating this interest in your company is learning how to write a response message without making it sound like you are trying to sell something. These messages are subtle and genuine. One tip is to start out with introductions and as soon as those take place offer to take the conversation offline. LinkedIn is a useful business, marketing and networking tool that can really enhance your business.
- try not to sound like a sales pitch, rather try to start an offline conversation
- Relate your messages to your actual contact and avoid making it generic.
- Always send a welcome message but don’t start selling right away.
“An effective social selling process generates leads without ever making your messages sound like sales pitches.”