In a marketing world of slick and glitzy social media campaigns, email marketing appears to be the big old dinosaur in the museum. But, it’s still an effective way of marketing with big ROI. Here are some strategies and tips to ensure your emails give you the most bang for the buck.
- Email is 40 times more effective at bringing in more customers then Facebook or Twitter.
- you are six times more likely to get a click-through from an email campaign than you are from a tweet.
- HubSpot found that companies with 1-10 employees typically receive a median open rate of 35.3% and companies with 26-200 employees receive a median open rate of 32.3%.
“Email marketing is easy.”