Many people know how to write, but only a select few possess the talent, skill, and discipline it takes to write well. Those who wish to write well will need to hone their ability through copious reading. They should also understand that the best writing is conversational, concise, clear, and easily understandable in nature. Good writers know how to simplify complex concepts and material. Good writers also write with integrity, never stealing the work of others and passing it off as one’s own. Good writers also require good editors. When writing for business, always write with a purpose. Finally, understand that even the best writer will not always be able to persuade his or her audience the way he or she wants to, and sometimes more direct methods will be required.
- The best writers know that copious amounts of reading are necessary in order to hone the writing skill
- Good writing should be concise, conversational, and clear and easy to understand
- A good writer should be able to take complex pieces of information and condense and simplify it
“The note, drafted in 1982, later appeared in The Unpublished David Ogilvy, a collection of incisive letters and speeches by the man hailed as “The Father of Advertising.””