BERT is a new way for Google to give you more direct answers without having to scroll through several and irrelevant queries. It is designed to be more human like and to try to understand the human mind a little better when searching for specific things on the internet. Having to read through a long article is something that Bert is trying to make better so that you don’t have to spend so much time reading to get your answer that you searched for.
- Google’s new BERT will help increase the relevancy and effectiveness of content shown in the search results.
- Google professionals say that there will be no additional steps needed to implement BERT into current SEO strategies.
- Because BERT is extremely focused on precisely addressing the queries, making laser-focused content will integrate best with BERT.
“Google’s mysterious algorithms are on a never-ending quest to better understand what exactly searchers are looking for.”