How to market your brand, event, or business on social media and make an impression.
Optimize your social media posts by making sure you use the correct image sizes, using tags where they make sense, and make each post engaging.
Keep your message straight forward and simple to understand.
Find out what your audience really wants, while understanding that today’s audience has short attention spans when it comes to advertisement.
Understand your target audience’s most urgent concerns and address them.
Build your own space and network to make the most of your platforms. Also take advantage of search engines to maximize your views.
Instead of trying to sell your product or event, approach it with a how you can help attitude.
- Whether you’re building a brand on social media, marketing a business event, or campaigning for a cause, you’re fighting everyone else for space — not just your immediate competitors.
- In today’s market, social media noise is a serious problem, hindering a company’s reach on the powerful marketing medium.
- Remember that you’re speaking to an audience who has no real reason to listen to you and can easily scroll past your post for the next, more interesting one.
“Social networks have grown more crowded, and users’ attention spans have dramatically dropped.”