Nothing provides better exposure to small business than content marketing. It serves multipurpose – it will attract traffic to website, the conversion rates will also increase, and through exposure, it builds your brand. Blogs are an efficient way to do all of these mentioned. When you talk through your blog to the general public, ensure that you are talking to your target market. Content should be created in a way that specifically addresses that customer base. Ensure your content is relevant and up-to-date.
- Speak with your customers to get feedback on what they’d like to see in your local area.
- Don’t force too many words in your content but instead focus on value that can be digested well by your readers.
- Two underrated Google search features are images and featured snippets. These both serve as added value if you optimize with them in mind.
“A study conducted by Moz showed that higher traffic and greater levels of engagement correlate to improved search engine rankings. So regardless of a site’s traffic sources, the more you can improve its visibility, the better it may perform in Google search.”