When you market with AdWords you should use offline tracking. Offline tracking allows you to go beyond relating ads to leads and see ads which ads result in actual sales. This can drive more sales with the same ad spend. Using offline tracking involves a few steps: Set up Adwords for auto tagging and create a conversion action, have your web developer add some code, and finally feed sales data back into the system (preferably directly from your CRM tool).
Key Takeaways:
- Put simply; offline tracking allows you to effectively integrate your CRM system with AdWords, so you can track and bid based on which leads convert into sales.
- First, go to account settings by clicking the small gray cog in the top right-hand corner of your account and then from the drop down selecting “account settings.”
- Navigate to the preferences tab down the left-hand side menu as shown below. Ensure that auto-tagging is enabled.
“Put simply; offline tracking allows you to effectively integrate your CRM system with AdWords, so you can track and bid based on which leads convert into sales.”
