Marissa Burdett discusses five simple steps for improving your site’s curation strategy. These steps include engaging your audience, inserting yourself into conversations with customers, using an influencer to build connections, being an early adopter of new technology, and contributing to the development of new content. By employing these strategies you can optimize your company’s strategy curation.
Key Takeaways:
- Instead of only focusing on creating great original content, there are big advantages to sharing content from outside sources, especially when you can add value to it.
- There are plenty of opportunities where you and your brand could provide the perfect solution, answer a question, or simply engage with people who care, but you just haven’t found those conversations yet
- When sharing outside content, it’s important to give credit to the original author by tagging them when possible.
“Instead of only focusing on creating great original content, there are big advantages to sharing content from outside sources, especially when you can add value to it.”
https://blog.hootsuite.com/tips-to-improve-content-curation-strategy/
