The current situation during this pandemic requires a dynamic and changing marketing strategy. Marketers find that the revenue is dropping, but for some, the interest is growing. These times provide an opportunity to reconsider the marketing channels used, especially the rise in social channel usage, and target new audience. Contrary to the conventional return on investment strategy, marketer can shift to advertisements that don’t necessarily generate profit, but raise the brand awareness. Using Covid-19 pandemic to show the concern for customers is acceptable, but should not be overused – everyone is doing it, and the benefit of such messages is quickly fading away. Finally, consider how your product can be marketed as useful in these times, and promote the benefits in a sensible way which will not alienate customers.
- The current crisis provides an opportunity to find new audiences for your products and services.
- Many people aren’t in the mood to buy right now, so consider running ads that don’t directly sell anything.
- A lot of people are tired of ads and emails that talk about “these uncertain times.”
“Depending on the industries you market, you may be seeing either unprecedented drops in sales or increased levels of interest.”