Gaining new customers is hard enough, but getting those customers to come back and keep buying from you is another matter entirely. While many marketers put a lot of effort into gaining new customers, you should also be pouring resources into nurturing your relationships with past customers.
There are a number of effective strategies for this, but one of the best is to simply go above and beyond in your customer service. You should treat every customer like your only customer. If you’re always rushing to get to the next customer or the next task, your customers won’t feel special. But if you take the time to make them the center of your world for just a few extra minutes, they will feel valued and will continue to return to your business again and again. Of course, there are plenty of ways to ensure that they return. Giving incentives to repeat customers will encourage them to return, as will taking their feedback seriously. If you act upon customer requests, they will see that you value not only their business but also their opinion. Of course, the best way to effectively retain customers is simply to be the best at what you do. You don’t have to be the cheapest option around, but you do have to go above and beyond the competition to keep people coming back.
Read the full article here: http://smallbiztrends.com/2016/04/7-tips-effectively-retain-customers.html