Generating content can be a grind, and it’s often difficult to come up with enough to write about. These days, a simple blog won’t cut it when it comes to content marketing. It’s all about telling interesting stories. Many startups are putting stories front and center in their marketing efforts. Uber, for example, is planning to bring stories of riders, drivers, and cities to its content output. If you’re looking to build on your content marketing strategy, these other companies might give you some good ideas.
Quirky, an online platform that helps entrepreneurs make their ideas into reality, has a blog that profiles users’ inventions and teaches readers skills like prototyping and sketching. Stephanie Philson, Quirky’s content strategist, believes that less is more. The company recently scaled back its content marketing to bring more focus to their efforts. Priceonomics, a price guide company, believes its content to be the focus of its work. The company started as a price guide but wound up pursuing data journalism in the process. Finally, Yelp’s blog is a means of reaching several groups, from consumers to potential employees to small businesses. These innovative content strategies demonstrate that even when you hit a wall, you’re never really out of things to write about!
Read the full article here: 3 Tips for Keeping Up With the Growing Demand for Great Content