Many more people are starting to use voice search now to look up information, with 1 in 5 people already having adopted this new method. Voice search is becoming a major part of every day consumers life, but many markets still don’t have plans to adopt this method. This shows that it still quite a while away from being adopted by the mainstream, but already has enough traction for us to “begin taking it seriously.” It will however continue evolving greatly with the years to come.
- The use of voice searching instead of manual searching is projected to improve over time.
- Major technology provides are investing in virtual assistants to improve voice search.
- Many companies are not yet moving to bridge the gap to voice search, but must in the coming years. Conversational is the key to voice searching.
“While voice search is becoming part of consumers’ everyday lives, many marketers still don’t have a plan for voice search.”