In the endless arms race between search engines and marketing designed to optimize placement in search rankings, also known as Search Engine Optimization, Google has again made changes that will force SEO efforts to follow suit. The latest is a shift in search terms that mean the same thing even if phrased differently. This change will alter how keywords and even purchased keyword advertising will be displayed during consumer searches. The new changes go live in October, which doesn’t give sites much time to adapt.
- Being able to search effectively is a key component of many jobs in today’s world.
- By weeding out some bad results, you are able to focus on the actual good ones that you come across.
- It is difficult to remove all bad results from a search page but it can be a little bit better.
“Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.”