Looking to right your social media ship in 2015? Now is the time to take stock of the past and plan for the future! Here are some tips to help you improve your social media marketing in the new year.
For starters, go back into your 2014 posts and find the most popular ones. Social shares are a great benchmark for determining which posts had the highest engagement and the most impact. You should also update your social media profiles. What were your biggest achievements in 2014? Are any of your graphics in need of a refresh? Do you have new client testimonials to add? Keeping your profiles fresh will show potential clients that you’re growing and moving forward. You should also create a content calendar for the next quarter to make sure you’re prepared for the coming weeks. Brainstorm the topics you want to cover and the promotions you’ll be running and schedule everything out so you know exactly where you’re going. Follow these steps, and your social media marketing will surely improve in 2015!
Read the full article here: 10 Actionable Social Media Tasks to Kick Off Your 2015 Strategy