Your company’s blog can be a great way to engage your audience and build a community around your business. Businesses with successful content marketing operations tend to generate more revenue. If you want to take a piece of that pie, why not take a cue from some of the most influential solo bloggers out there as you build your content strategy?
Most successful solo bloggers are entrepreneurs who want to sell their products or services. These bloggers are self-motivated and work hard to achieve their goals. In contrast, most content marketers are hired salary workers. The key is to hire people who have exhibited a strong desire to become in expert in your business’s niche. These people will display more passion and will be more self-motivated to create great content. You should also be working toward a single cohesive voice for your blog that matches your brand. Solo bloggers have the benefit of being the central figure of their blog, making it easy to establish a rapport with readers. Adding a personal side to your blog can help to make that connection happen for your business. Podcasts and videos are great ways to build that connection. Get more blog-boosting tips below!
Read the full article here: 7 Things Corporate Blogs Can Learn from Influential Solo Bloggers