As a small business owner, you no doubt took a look at last year’s data to see what’s working and what isn’t. That should only be the first step in your data analytics, though. Extrapolate that information into “Lessons Learned” to find out how to change your marketing plan in the year ahead. Putting those numbers into words will create a clear path forward for your business.
Read the full article here: Turn Your Data Into “Lessons Learned” to Guide Your Marketing Plan