You’ve just finished watching a whole series on Netflix, and when you get to the end there’s a list of other series you might enjoy waiting for you. So you click on one and soon, you’re back in binge mode. This sort of personalized marketing has become more and more popular over the last few years, and 2015 is the year to hop on board the trend train.
Only 6% of of marketers are planning to implement personalized marketing this year, but 45% of online shoppers prefer websites that feature tailored recommendations. You can step into that gap and take advantage of this emerging form of marketing! There are a lot of reasons to do so. For example, mobile apps are quickly becoming one of the leading tools at a marketer’s disposal. These apps offer an unparalleled stream of personalized data. As it becomes more prevalent, customers will grow to prefer this type of customized experience. Even your email marketing will see an uptick, as personalized emails are less likely to be instantly trashed; they boast 25% higher open rates than their impersonal counterparts. All of this will combine to help you make more sales and zero in on your company’s perfect customer. Get ahead of the competition this year and implement a plan for personalized marketing!
Read the full article here: Why Personalized Marketing Will Dominate in 2015