There is so much you need to be aware of when it comes to link building so that your content gets noticed in Google. The algorithms are constantly changing, and if you aren’t keeping up with the latest news on what those algorithms are changing to, then it will be hard to keep up with. There are quite a few other terms that let you in on what the most successful blogs and other content pieces are doing to remain noticeable.
- Attributes are simply used to describe a HTML element. An example would be alt being an attribute for a link to an image.
- Cleanup usually deals with getting rid of links that might be bad or spammy. However, it can mean just cleaning up basic site issues as well.
- Keywords are used to show the topic of a specific page, video, image or anchor text.
“Often viewed as a nicer way of saying that you’re building links, content marketing is the practice of creating content that can naturally attract links after it’s been shared.”