Search engine land begins by announcing the finding of four new tools available for link building. As they describe the programs, they go over the “nuts and bolts” of each program. They divide the programs into two categories, paid tools and free, and then go into finer detail about each. The paid tools are more in depth and allow for the choice of multiple options in monitoring domains. The free tools allow for a more specific, if somewhat limited, detailing in link building.
- Nightwatch.io is a new paid link-building tool that has the capability of overseeing 20 domains and 200 keywords.
- Littlewarden.com is a useful marketing tool for link-builders in so far as it keeps watch over mail exchanger records and redirects, besides watching for page title changes.
- Siteliner.com is a free link-building tool that aids users by sussing out broken links and duplicate content.
“In terms of link building, while I wouldn’t advise anyone to rely solely on rankings or any other one metric, it’s very good to know if you are moving up, staying the same or falling in the search engine result pages (SERPs) so you can figure out what’s going on.”