For a long time, LinkedIn was neglected as a marketing channel by content marketing professionals. This is slowly changing, as marketers understand the full potential and the reach of this platform. Still, some trends are developing that should signal to marketers what kind of content marketing strategy they should deploy. Engagement for long form communication pieces is decreasing, but videos have high engagement rates. The platform is perfect for content you write once, but which can be shared many times across the network.
- If you are on LinkedIn, then you are already on a platform where you can show off your content.
- Publishing on this site is still relevant, but video is a better way to reach members.
- If you are part of this site, then it is perfect for writing and sharing a blog.
“As LinkedIn’s publishing opportunities have evolved, there are three things you need to know.”