Google is now allowing businesses in all industries to take advantage of local ads. These ads allow business to get their ads placed on the top of the Google search when a customer searches for their product or service in their local area. Previously, this service was only allowed for businesses that sold products. Now that all businesses can take advantage of this service they can generate local leads from customers who want their goods or services right away. This makes it easier for local businesses to turn these leads into customers.
- Local extensions are a long-standing part of Google AdWords and have been routinely added to ads for brick and mortar establishments.
- The new possibility of location specific searches could help keep those types of searches from being mixed in with other kinds of searches.
- Google My Business now offers 750 characters with which companies can pitch and describe their business offerings.
“Instead of keywords, Google uses Google My Business (GMB) information such as location address and location category to trigger relevant results.”