Content marketing is booming in popularity, and this is creating a bit of problem. That problem now has a name: content shock. People are becoming overwhelmed by the amount of content available, and that will force marketers to evolve. The important thing to remember right now, though, is that your business is more than just content.
This might seem obvious, but a great many content marketers are intent on pumping out as much content as possible with little thought to its effectiveness. In order for your content to matter, you have to understand how it fits into the rest of your business. In order for your content to be effective at all, you have to have a great product to tie it to. If you start creating content without a great product to back it up, you’re starting off on the wrong foot. Next, your content will only be as good as your website. Even if you write the greatest article ever, if you post it on a website that looks like it came straight out of the ’90’s, no one will care. Your potential customers will judge your business based on your website, too. If you have an ugly, slow site, you can bet that your sales will lag. Find out what else you need to do beyond content to make your business stand out!
Read the full article here: A Business is More Than Just Content: 4 Areas You Should Worry About
