Facebook is a double-edged sword for small businesses. Marketing was simpler before it came along, but it’s still a powerful tool for reaching and engaging with potential customers and clients. But having a Facebook page isn’t enough on its own. You need the kind of posts that captivate your audience and inspire engagement. So what are those posts?
A question is always a way to strike up engagement. Make it straightforward, and make it relate to your business. Even yes or no questions work; they can answer in just one word, risk-free. Conversation-starting questions are also great, but you have to be sure to “like” and respond when it’s appropriate. Seasonal content is also a great option. If it’s summer, posting about cookouts or keeping cool will help drive engagement (if it relates to your business), while this time of year posts about the holidays will do particularly well. You can also take advantage of people’s love of using Facebook as a distraction by posting quirky facts and statistics about something your business deals with. The right Facebook posts can help bring new customers to your door!
Read the full article here: Seven Facebook Posts People Will Actually Read