More and more Americans are shopping online every year, and that means that a successful online store has become vital to many retailers’ success. Your website and store need to be able to guide customers from clicking on a photo of a product all the way to the point of payment.
Visually-appealing content is one of the most effective ways of doing this. The human brain processes an image 60,000 times faster than it does text, after all. Your website should be something like a digital catalogue that helps potential customers get to know your products. You should be showcasing your products with great photos, and supporting those photos with a dash of text information.
You also need to consider the general aesthetic of your online store. It should fit with your brand without getting in the way of the site’s function. Make sure each step of the buying process, from browsing to ordering, is easy and clearly laid out. You should also allow product reviews on your store site. 88% of all customers will trust a great product review just as much as a personal recommendation, so reviews can help you sell a lot of merchandise. Learn more about designing the perfect online store below!
Read the full article here: http://smallbiztrends.com/2016/03/building-an-online-store.html