If you run a small business, you know that sales never come as fast as you need them to. How can you shorten this sales gap? There are several things you can do. First, you should know your target audience with 100% certainty. If you want to remove the gap between prospective and completed sales, you need to know who your audience listens to, where they spend their free time, what their sense of humor is, and what your business can do to make their lives better.
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