Marketing emails can be a powerful tool, but only if you know how to do it. Email marketing isn’t just about generating opt-in leads and drafting clear, concise copy. There is also a creative, artistic element that goes into crafting a beautiful, irresistible marketing email!
Plain text or otherwise barebones emails can be extremely effective, but sometimes you want to dazzle your subscribers. If you’re looking for something a little more adventurous for your marketing emails, try using color in big, bold ways. Red and yellow, for example, are two colors that have a lot of power; red is known to convey passion, while yellow is bright and energizing. High-quality images are another must in any great marketing email. Don’t use low resolution pictures or bad shots; clear, crisp, great-looking images will draw the eye and keep your reader engaged. Another key is to keep your email design consistent with your brand. Fonts, colors, and images should all match up with your other branded content, whether it’s on your website or your social media accounts. What are your favorite design elements in a great marketing email?