Images can have a huge impact on your marketing campaign. Whether you’re building your brand or promoting a product or service, the images you choose will help decide the outcome of your campaigns. How should you deploy them?
Visuals are a must for any successful social media campaign. Articles with images get a whopping 94% more views that those without, and they can get 56% more engagement. Your content is simply more powerful with images than without them. You can also use images to boost your brand. A great profile image for your social media accounts will help people recognize you instantly. Use the same shot across all of your accounts, but be sure to optimize it for each network! You can also encourage your followers to add some visual content of their own. If you have a product that works well in photos, ask customers to take their own photos and share them. Not all images are created equal, though. Avoid stale stock photos, for example. There are plenty of sites out there with free stock images, but if they’re easy to find chances are they’ve been used a lot. Instead, look for eye-catching, colorful images that aren’t too busy.
Read the full article here: 5 Tips for Changing Your Marketing Game With Images