There’s a misconception out there that professional social media managers have an easy job. All you have to do is upload a couple of memes to Facebook and you’re golden, right? Of course, we all know how wrong that is. Social media management can be a hectic, challenging full-time job. But it can always be made easier if you take a few simple steps.
As tough as it may sound, you should do a social media audit on a fairly regular basis. This will help you understand how well you’re doing when it comes to meeting your social and marketing goals and whether something needs to be tweaked or replaced. Next, you need to update your content curation. The RSS aggregator Feedly is immeasurably helpful in doing this. Just gather your favorite news sources on Feedly and browse them each morning to find the content that you want to share. When is comes to generating visual content, it doesn’t have to be a ton of work. Sites like Vine and Instagram let you create fun, short videos that can easily be shared to Facebook and Twitter, and they give great results on engagement. Get more tips for conquering social media in less time below!
Read the full article here: 10 Secrets That Will Make Your Life as a Social Media Manager Much Easier